Google values old sites more than new sites. In other words, the history and age of the domain you use in Google rankings in search engine optimizations are important. To exemplify this, the prestige of an older domain registered in ancient times is higher than a newly registered domain. Of course, it should not be forgotten that thinking that if I buy an older domain, I will rank at the top for the words I want, is absolutely wrong.
Old domains do not affect the rankings on their own, but an original project, full content and backlinks from quality sites will help you rank higher than a new site.
It is almost a dream for a newly launched site to rank at the top of Google and other search engines for some highly competitive words. Because when you look at the history of the sites it competes with, it becomes clear that they are very deep-rooted and it is very difficult to change their rankings.
In order to rank higher in highly competitive keywords and surpass well-established sites, you must use an older domain and spend a long time on the SEO and content of your site. On the contrary, an older domain that you use in low-competition words and the quality backlinks you provide to your site will ensure that your site ranks on Google in a short time.
We talked about the positive effect of domain age on SEO, and we should also point out that domain registration times also have a positive impact on SEO. Think of it this way; If you have a new project and you have registered your domain for 1 year, that is, you have rented it, this is normally welcomed by Google. Because many domains are rented for 1 year and some of them are deleted before they can be projected.
However, if you register the domain you will rent for 3-5 years or longer, it will be understood by Google that you are preparing a future project, and when a site is built on that domain, it will definitely attract Google’s attention, which can have a positive effect in terms of SEO.
