Choosing a domain name is as important as choosing your business name. Because the domain name identifies your brand and is the symbol of your presence in the digital world. Choosing a domain name that expresses you or your brand and gives information about what you do will help you stand out from your competitors.
Choosing a Domain Name That Doesn’t Match Your Business Name
Choosing a domain name without checking whether it matches your business name will not be beneficial for your business and will create confusion. So, when you determine your business name, you should definitely check the domain name and make sure that this domain name has not been taken before. If you start the domain purchasing process after completing every process related to your business, you may encounter a bad surprise such as the domain name of your business has been purchased by different people or institutions. This makes things very difficult and may cause an error such as your domain name and business name being different.
Not Focusing on Spelling
Spelling mistakes can make your domain name difficult to spell, causing you to lose customers and potential customers. This is because misspelling could lead them to a competitor’s website. The ideal domain name should be easy to say and write. Otherwise, you may lose your customers and cause them to be directed to the wrong sites.
Not Investigating Domain Name Conflicts
Be sure to do proper research when choosing a domain name to determine if it is associated with any trademarks. This can save you from running into major legal issues that could seriously harm your business.
Choosing a Long Domain Name
Long domain names are not user friendly. They are difficult to both write and remember. In other words, even if your website is visited by one user, the second user may not be able to find your site when he/she wants to visit it. In terms of building your brand awareness and reaching more people, it would be right not to choose a long domain name that has a dragging effect on your brand.
A long domain name can appear too stretched or wrapped around two lines, which can make your website and marketing materials look unprofessional. It also makes it difficult for users using mobile devices to access your website.
Choosing an Inappropriate Domain Extension
There are many new domain extensions nowadays. .shop, .moda, .fashion, .istanbul etc. You can further customize your business with domain names. Choosing the right extension can boost your search engine rankings, while others can impact your brand due to spam associations.
When choosing a domain name; We recommend that you make sure that it is unique and interesting, that it helps you stand out from the competition and appeal to your customers and potential customers.
